Tag: YouTube

YouTube updates Product Drops tool for enhanced accessibility and control

The live shopping stream feature is expanding to more creators, and will offer increased flexibility in terms of...

Key takeaways from the UK’s most effective holiday ads in 2023

Explore the magic of the UK's top Christmas ads. From emotional resonance to brand recall, find out what...

Google Bard can now answer questions about YouTube videos

Google is expanding Bard's capabilities to boost engagement on YouTube.

YouTube steps up roll out of Shorts ads

Marketers have reported seeing the solution on their accounts for the first time, with general availability expected within...

YouTube is deliberately ‘suboptimal’ for people using ad blockers

Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube....

YouTube rolls out ‘For You’ feed to creators’ channels

The new feature could help brands boost viewer engagement and facilitate greater content discovery. The post YouTube rolls...

YouTube’s ad blocker crackdown could be breaking EU privacy laws

Permitting the use of ad blockers could greatly affect both the platform's advertisers and the sign-ups for YouTube...

5 ways Google and YouTube advertisers can protect their brands

How to stay on top of brand safety and suitability on YouTube and the Google Display Network. The...

8 surprising social video trends

Explore the latest surprising trends in social video, from YouTube's creator explosion to TikTok's optimal video lengths. The...

YouTube launches new feature to enhance product ad targeting

Creators can now target potential customers at optimal moments by adding timestamps to the products they tag in...

YouTube Spotlight Moments lets brands align ads with cultural moments

The AI-powered campaign type lets brands serve ads alongside 'the most relevant and engaging' video content on YouTube....

Google Ads rolls out Demand Gen to all customers globally

The new AI-powered tool, which was designed specifically for social platform advertisers, includes new features, inventory and insights....

3 key trends reshaping YouTube marketing today

Here's the lowdown on AI-generated content, community building and multi-language audio in the world's largest video-sharing platform. The...

YouTube rolls out new audience insight tools

The platform now provides clarity on membership cancellation, and can compare new and returning viewer data. The post...

YouTube rolls out video view campaigns globally

VVCs help advertisers achieve 40% more views on average than in-stream skippable CPV campaigns, according to Google. The...

YouTube relaxes controversial topic guidelines to boost ad revenue opportunities

Content that references controversial topics but does not go into graphic detail will now be eligible for monetization....

5 new YouTube features coming soon to help creators

The new tools have been designed to help inspire creators, boost reach and improve the quality of content....

YouTube’s crackdown on ad blockers intensifies

The platform warns it will block video playback unless users allow ads or pay $13.99 a month for...

Google launches new AI tool to improve YouTube ad optimization

Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance. The post Google launches new...

YouTube pilots longer, less frequent ads on TV app

The platform is also trialling a new ad countdown timer, which is set to replace the 'video will...