Tag: TikTok

TikTok launches new tool to help creators improve engagement

Creative Cards provide suggestions on how to create content that resonates more effectively with the TikTok audience.

TikTok launches new tool to provide more insight into how ads drive conversions

Engaged View-through Attribution (EVTA) helps advertisers gauge the impact of engaged views on conversions. The post TikTok launches...

8 surprising social video trends

Explore the latest surprising trends in social video, from YouTube's creator explosion to TikTok's optimal video lengths. The...

Survey: Marketers reducing ad platform investments

Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search...

TikTok is piloting 15-minute video upload limits for select users

Creators were previously only able to upload videos with a maximum time limit of 10 minutes. The post...

TikTok set to trial ad-free subscription for $4.99

The social platform, which generates the majority of its income from ad revenue, is reportedly keen to diversify...

TikTok launches AI-powered creative assistant to streamline ad creation process

The tool leverages TikTok creative insights to offer data-led suggestions that could improve your campaign's performance. The post...

TikTok Search starts showing Google results

A TikTok spokesperson refused to comment on whether it has a paid financial agreement with Google. The post...

TikTok testing displaying links to Google search results

TikTok is showing links to conduct a search at Google Search. The post TikTok testing displaying links to...

TikTok launches new tool for improved insight into customer journey

Attribution Analytics is a first-party measurement solution that analyzes how users make purchases, from awareness to action. The...

Tik tok – tylko rozrywka?

Tik Tok jest to stosunkowo młode medium. Niemniej jednak w krótkim czasie potrafił zaskarbić sobie przychylność dużej ilości...

TikTok rolls out new label for AI-generated content

The platform also plans to start automatically labelling content it detects may have been created or edited using...

TikTok quietly adds Wikipedia snippets to its search results

Google may now face serious competition in TikTok as the platform expands its SERPs with content from the...

Survey: 51% of Gen Z choose TikTok, not Google, for search

New survey finds Gen Z prefers TikTok due to the video format of the results and more relatable...

TikTok Smart Performance Campaigns: What you should know

Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns....

TikTok starts serving ads in its search results

Brands can get started using a new feature called the Search Ads Toggle. The post TikTok starts serving...

TikTok rolls out major Ads changes to meet EU regulations

Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally. The...

TikTok pilots new ad-targeting tech that offers improved data security

The platform currently faces a nationwide ban in the US if it's found guilty of violating data privacy...

TikTok launches text posts

Brands will be able to share written content for the first time and experiment with an array of...

TikTok launches ads transparency library

The Commercial Content Library will give marketers access to key data that they can use to improve their...