Tag: PPC

Google is rolling out new campaign and ad group Setup columns

Setup columns are rolling out and advertisers may or may not see the feature in their accounts yet....

Google has updated their Invalid Traffic policies

One example of invalid traffic is the use of deceptive elements on a web page in a way...

How to create, analyze and optimize Dynamic Search Ads

Learn how to analyze the performance of Dynamic Search Ads, control ad copy and optimize for quality conversions....

Google Ads odrzuci reklamy prowadzące do stron z natrętnymi reklamami

Google Ads daje reklamodawcom czas do października na dostosowanie się do nowych zasad, w przeciwnym razie ich reklamy...

Google will update ad Destination requirements policy in October

Ad destinations must be functional, useful, and easy to navigate. Advertisers whose destinations don't meet the new requirements...

Google top content bids are going away in October

Advertisers will no longer be able to adjust their bids based on what Google sees as popular or...

Microsoft launched 5 new ad products and updates

Debuting 34 new markets, additional import tools, and a Performance Max beta are just a few of Microsofts...

Google updates privacy threshold for Analytics Search Queries report

Advertisers will see more consistent metrics between their Ads account and GA4, with limited data in UA. The...

Additional Google issues reported, now affecting API

Another Google outage is reported and advertisers are scrambling to figure out what's going on. The post Additional...

Google reports issue affecting Impression Share and Auction Insights

The issue has been affecting user accounts for almost 3 days, with no estimated date when it'll be...

7 tips for transitioning from in-house marketing to agency life

New to agency life? These easy tips can help you make a smooth transition to your new role...

Webinar: Paid and organic search harmony can skyrocket your results

Learn tactical and immediate takeaways on lowering your ad spend without sacrificing your results. The post Webinar: Paid...

A PPC guide to privacy-focused audience targeting

Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future....

Google announces 4 new Shopping campaign features

Merchants and advertisers can now add additional information and attributes to their shopping campaigns, including expected delivery dates....

How to optimize PPC reporting for ad creatives

Here's how to develop a creative reporting strategy for PPC to wow your clients and enable your creative...

YouTube is testing a new “Promotions” Tab

YouTube is making it easier for creators to promote their content and is testing the new feature with...

Microsoft Ads (again) extends RSA migration to Feb. 2023

The deadline to migrate ETAs to RSAs has been pushed back again, giving advertisers more time to make...

Data-driven attribution: How to think about Google’s default attribution model

While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more...

Google AdSense FLEDGE API testing delayed until September

The Privacy Sandbox proposal was created so that it can’t be used by third parties to track user...

Optimization: Improving performance in Performance Max

You've maximized insights from Performance Max. And while there aren't many levers to manually optimize campaigns, our job...