Tag: PPC

3 tips to be a great data steward for agency clients

Learn actionable insights to guide your PPC clients through data challenges and enhance your agency's role as a...

Kampania tekstowa w wyszukiwarce Google – od czego zacząć i jak ją optymalizować?

Kampania tekstowa to najpopularniejsza forma reklamowa. Wykorzystują ją przede wszystkim usługodawcy, ale nie jest obca również e-commercom. Jest...

Google expands generative AI capabilities for automatically created assets

Google's generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.

TikTok publishes best practice guide for optimal campaign performance

The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns.

Google tests Branded Local Service Ads with opt-out option

Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone.

Google Ads gambling and games policy updated

Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification.

Pinterest announces major ad partnership with Google

The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon.

Google TV: What you need to know about CTV buying in Google Ads

New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros...

Pinterest revenue rises 12% as monthly active users reach all-time high

The platform's success is attributed to a record number of ad solutions, driving improved campaign performance for brands.

Google Analytics 4 adds new dimensions for measuring paid and organic traffic

The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.

TikTok pushing users to add Search shortcut

TikTok wants more people to search more often on the platform. The platform is encouraging users to add...

YouTube expands Content Takeovers to offer exclusive advertising on more inventory

Brands now have the option to pay for their ads to exclusively appear on creator channels, ensuring a...

Here’s why PPC now looks more like paid social and what it means

The lines between PPC and paid social advertising are blurring. Learn how to adapt your approach to an...

Google updates Gmail ads with new layout and ‘Sponsored’ label

The changes were introduced to make it easier for consumers to distinguish between ads and organic promotional messages.

Google renames Bard to Gemini, unveils paid version of Gemini

Gemini is the same Bard product with a new name. Gemini Advanced will be bundled as part of...

Microsoft Copilot updates: New design, image editing tools and video highlights

The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome,...

Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses

This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge.

Value-based bidding: Why it’s key to boosting your Google Ads

Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall...

Snap revenue rises 5%, misses Wall Street expectations

Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during...

Microsoft expands enhanced conversions and ad targeting capabilities 

Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.