Tag: PPC

Google announces Misrepresentation policy update

Failure to comply with the updated policy could result in the suspension of your Google Ads account.

Yelp ad revenue jumps 13% to record $1.28 billion

Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for...

Google will issue advertisers credit refunds after overcharging error

The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year.

Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

Full refunds aren't guaranteed for affected advertisers, but you can take steps to improve your chances.

TikTok Creative Assistant now available in Adobe Express

Advertisers no longer need to switch between platforms to access TikTok's AI-powered virtual assistant when working on creatives.

Meta advertisers can avoid 30% Apple service charge for boosted posts

Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to...

Google hits back at report criticising the Privacy Sandbox

The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective...

6 areas to address before increasing B2B paid media investment

Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI.

Driving lead generation with paid media: What’s new and what’s next

What every modern-day lead generation marketer needs to know for paid media success on LinkedIn, Google and Microsoft.

Google Analytics 4 adds new consent mode setting section

Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier...

Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’

UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.

3 new YouTube features including live stream product tagging

YouTube is introducing live stream product tagging, post-only feeds, and the ability to upload videos and Shorts directly...

How each Google Ads bid strategy influences campaign success

Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet...

Google Analytics 4 launches new trend detection insight

While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over...

How to use AI to elevate social media campaigns

Discover how brands like Coca-Cola, Wowcher, and Sephora use AI to boost engagement through personalized content, chatbots, and...

Instacart ad revenue up 18% at $871 million

CEO Fidji Simo described Instacart as 'the best advertising platform' and credited its success to shoppable display and...

Google Ads launches email series delivering tailored optimization advice

Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns.

Microsoft Advertising Network campaigns expand to Facemoji

Brands can now connect with the mobile app's extensive audience in the U.S., the UK, Canada, and Australia.

LinkedIn launches enhanced audience insights and predictive analytics

The Media Planning API offers deeper insights into a campaign's expected reach and ROI, enabling data-led decisions for...

What is a full-funnel PPC strategy?

Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and...