Tag: PPC

Google’s 2023 releases: A B2B marketer’s review

Google kept busy this year with a slate of releases. Here's what worked, what fell short, and what's...

Google Local Service Ads roll out impression share data

Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and...

ChatGPT turns one: How generative AI is revolutionizing PPC

In just one year, ChatGPT has unlocked transformative potential in PPC. Here's where we are with genAI and...

2024 B2B trends: 6 key areas for marketing success

Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts.

Google Merchant Center Next will soon support rules and supplemental feeds

Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites...

Reddit launches new Conversation Placement ad formats

Carousel Ads and Product Ads are now globally accessible to all advertisers.

How to combine Google Ads with other channels to retarget, nurture and convert

Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media.

Google Merchant Center is removing 4 attribution models from conversion tracking

First-click, linear, time-decay, and position-based options will no longer be available.

Pinterest rolls out AI body type filter to improve search inclusivity and engagement

The new technology can help consumers make purchasing decisions, potentially leading to a significant increase in conversions.

YouTube updates Product Drops tool for enhanced accessibility and control

The live shopping stream feature is expanding to more creators, and will offer increased flexibility in terms of...

Using auction insights for better PPC competitor analysis

Learn to use Google and Microsoft auction insights for monitoring your competitive positioning in search results.

How to retain clients in PPC

Learn key reasons for client churn in PPC and how to boost retention through goal alignment, performance audits,...

Google Ads boss Jerry Dischler steps down

The tech giant is replacing Dischler after 15 years of service with Vidhya Srinivasan.

Reddit launches new certification in engaging ad creatives

Marketers who complete the course will become a Reddit Ads Creative Certified partner and receive a digital badge...

LinkedIn rolls out new ad performance measurement features

The upgrades have helped some marketers increase CTR and attributed conversions while lowering cost per action.

Key takeaways from the UK’s most effective holiday ads in 2023

Explore the magic of the UK's top Christmas ads. From emotional resonance to brand recall, find out what...

Google denies placing search ads on compromising websites

Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.

Google policy update will restrict consumer finance ad targeting

Enforcement begins in February, and violations may lead to warnings, followed by possible account suspensions.

X’s key advertisers aren’t pausing campaigns – they’re walking away

Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by...

Microsoft Advertising launches new tool for enhanced ad revenue analytics

The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated...