Tag: linkedin

Jak tworzyć bardziej angażujące posty na LinkedIn? Omawiam przykłady

Chcesz publikować bardziej angażujące posty na LinkedIn? Sprawdź trzy kluczowe pytania, które pomogą Ci szybko poprawić Twoje posty...

LinkedIn publishes actionable steps before third-party cookie deprecation

The platform released a new guide outlining five key steps to take right now to maximize performance in...

LinkedIn launches enhanced audience insights and predictive analytics

The Media Planning API offers deeper insights into a campaign's expected reach and ROI, enabling data-led decisions for...

LinkedIn launches Website Actions to simplify action tracking

This tool removes the need to involve developers in implementing intricate coding for tracking and attributing website activity.

Reklama na LinkedInie: 44% firm inwestowało w działania reklamowe w 2023 roku [analiza]

Reklama na LinkedInie jest droga i nieopłacalna, to najczęstszy argument, jaki słychać w kontekście płatnych działań na LinkedInie....

LinkedIn to sunset lookalike audiences

The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.

LinkedIn launches sponsored articles

LinkedIn users can read sponsored posts without leaving the platform, potentially leading to increased engagement.

LinkedIn ad prices surge as advertisers’ X boycott continues

Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium...

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in...

LinkedIn Ads in 2023: Trends, hits and gaps to be filled

LinkedIn seized 2023 with key platform upgrades for B2B advertisers including predictive audiences, revenue attribution reporting and more.

LinkedIn rolls out new ad performance measurement features

The upgrades have helped some marketers increase CTR and attributed conversions while lowering cost per action.

Survey: Marketers reducing ad platform investments

Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search...

LinkedIn to give Collaborative Articles more reach in search

While Collaborative Articles have potential visibility benefits, some articles are 'drowning in half-truths and misinformation.' The post LinkedIn...

LinkedIn unveils AI-powered tool that can create optimized ads in minutes

Accelerate campaign is a new feature designed to help marketers create optimized ads in under five minutes. The...

Czy prowadzenie strony firmowej na LinkedInie ma sens? Pytamy 6 ekspertów

Analizując działania firm na LinkedInie, w ostatnich miesiącach obserwujemy nie tylko ich intensyfikację, ale także rosnącą różnorodność. Podczas...

Analiza telekomów na LinkedInie: Orange liderem większości rankingów

LinkedIn rośnie w siłę – tylko w pierwszej połowie 2023 roku liczba kont Polaków wzrosła o 500 tys....

7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble

Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues....

Microsoft Search and Advertising revenue up 3% amid ad spend drop

Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending. The...

Poznaj TOP20 profili agencji marketingowych na LinkedInie [analiza]

LinkedIn zaczyna być jednym z najbardziej angażujących kanałów social media. Jak już pewnie wiecie, LinkedIn jest też kolejną...

Działasz na LinkedInie? Analizuj go w Sotrenderze! [Nowość]

Podczas gdy tak dużo mówi się o analizie działań na Facebooku czy Instagramie, niewiele miejsca jest poświęcanego na...