Tag: google analytics

WalkerOS: A data collection alternative to gtag.js

Should you replace Google's gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and...

Google Analytics 4 bug causes data gaps in reports

Data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6.

Google Analytics 4 adds new consent mode setting section

Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier...

Google Analytics 4 launches new trend detection insight

While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over...

Google Analytics 4 adds new dimensions for measuring paid and organic traffic

The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.

How to measure organic traffic in GA4

Monitor and improve your organic traffic with Google Analytics 4. Learn key dimensions and metrics to assess your...

Google Analytics 4 launches additional instant support options and new video tutorials

You can now find extra guides that show you how to use GA4 features, and have the choice...

Want to set your 2024 SEO priorities? Run these GA4 reports

Use these 3 key GA4 reports to align your 2024 SEO strategy with business goals and identify optimization...

How to link GA4 with Google Search Console

Combine the power of Google Analytics 4 and Google Search Console data for a deeper analysis of your...

How to combine GA4 and Google Ads for powerful paid search results

Tips and tricks for getting the most out of the new version of Google Analytics to maximize your...

Google Analytics 4 properties can now be integrated with AdSense

Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better...

GA4 ramps up Protected Audiences API rollout and adds enhanced conversions

Google Analytics is improving privacy features in anticipation of third-party cookie deprecation next year.

Google Analytics 4 rolls out new reports for linked 360 campaigns

GA4 now has reports specifically for Campaign Manager 360, Display & Video 360, and Search Ads 360, for...

Google Merchant Center is removing 4 attribution models from conversion tracking

First-click, linear, time-decay, and position-based options will no longer be available.

Google Analytics 4 rolls out new Admin experience

The updated Admin page within GA4 has been redesigned to streamline administrative tasks for marketers. The post Google...

Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

For the first time, integration is accessible to both GA4 standard and 360 properties. The post Google Analytics...

GA4 path exploration report: 3 ways to uncover website roadblocks

Turn your site’s roadblocks into opportunities for improvement. Unlock user experience insights and boost engagement with Google Analytics...

Go beyond cookies and stay ahead in a privacy-first world by Cynthia Ramsaran

Learn the impact privacy has on your marketing campaigns and why Google Analytics-based dashboards may be inaccurate. The...

How to fix unassigned traffic in GA4

Learn how to classify, track, and manage your web traffic effectively, ensuring your campaign traffic are never in...

Google Analytics 4 adds new features to improve data security and report accuracy

Marketers can now redact client-side text and exclude Google data signals from reports and explorations. The post Google...