Tag: Google Ads
GA4 updates explorations date range, data retention settings
Marketers will need to take action if the updates are likely to affect their Google Analytics accounts.
Google advertisers can now opt out of the Search Partner Network amid Adalytics claims
The Adalytics report alleges that ads have been appearing alongside potentially harmful content without the awareness of marketers.
Google Analytics 4 audiences are rolled out on Google Ads
GA4 has also introduced additional dimensions to its audience builder, segment builder, customer reports builder and data API.
Google Local Service Ads roll out impression share data
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and...
How to combine Google Ads with other channels to retarget, nurture and convert
Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media.
Using auction insights for better PPC competitor analysis
Learn to use Google and Microsoft auction insights for monitoring your competitive positioning in search results.
Czym są rozszerzenia reklam Google Ads i jak je wdrożyć?
Czas czytania 8 min W świecie reklam Google Ads, gdzie walka między konkurencją o klienta jest zacięta, a...
Automatyczne poprawki w Google Merchant Center
Jeśli prowadzisz kampanie produktowe na koncie Google Ads, prawdopodobnie nie jest Ci obcy problem aktualności cen czy dostępności...
Google denies placing search ads on compromising websites
Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.
Google policy update will restrict consumer finance ad targeting
Enforcement begins in February, and violations may lead to warnings, followed by possible account suspensions.
Google is updating its Video publisher policy
The revised policy will impact all video inventory across AdSense, Ad Manager, and AdMob under the Google Publisher...
Google Ads investigating issue impacting AdMob
Users are having trouble getting the latest AdMob data because some clicks are not showing up in the...
Google Ads is updating Location asset requirements
The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand...
Google Ads no longer supports Store Sales Direct
Google has removed Store Sales Direct (SSD) as a standalone product to simplify the overall Store Sales product. The...
Google shares automatically-created assets FAQ and marketers give their verdict
Ginny Marvin, Product Liaison at Google, has addressed some of the most asked questions she receives about ACA....
Google announces update to child and teen ad policy language
Google is revising the language in three child and teen ads policies to offer increased clarity and transparency....
Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip
Google's lead lawyer "visibly cringed" when the exact figure was accidentally revealed during the federal antitrust trial. The...
Google rolls out new AI features in SGE to boost product visibility and conversions
The search engine is introducing three new capabilities within SGE, designed to improve the shopping experience. The post...
7 tips to create PPC text ads that are trustworthy and clickworthy
Your text ads should build trust, not set off alarm bells. Use these trust signals to make your...
Wykluczenia danych w Google Ads
Zapewne zdarzyła Ci się kiedyś sytuacja, że strona internetowa, na którą kierowane były reklamy przestała działać, np. z...