Tag: Apple

Google, Meta and Apple under investigation for uncompetitive practices by EU

The big tech companies could face large fines and may be required to sell off some of their...

Apple testing new tool for optimizing App Store ads

The new tool has been compared to Google's Performance Max and Meta's Advantage+.

Apple pulls all ads from X amid antisemitic and far-right content concerns

The tech giant is the latest major advertiser to distance itself from X, following IBM's decision to pause...

Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip

Google's lead lawyer "visibly cringed" when the exact figure was accidentally revealed during the federal antitrust trial. The...

Apple ‘quietly asked Amazon to block competitor ads on its product pages’

Apple has allegedly received special treatment from Amazon, putting rivals like Samsung at an unfair disadvantage. The post...

Survey: Marketers reducing ad platform investments

Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search...

Microsoft blames Google for Apple rejecting offer to buy Bing

Microsoft boss Mikhail Parakhin claims that despite offering more money than Google, the company was still turned down...

Safari tightens grip on third-party interactions

Advertisers say the change creates a lot of blind spots and a lot of unnecessary headaches. The post...

Report: Google sharing Chrome iOS search revenue with Apple

UK's Competition and Markets Authority is concerned about this previously undisclosed revenue sharing arrangements between Apple and Google....

Webinar: Your winning CTV advertising strategy in 2023 by Cynthia Ramsaran

Learn how your business can reach your target audience with connected TV. The post Webinar: Your winning CTV...

Apple could be building an ad network for live TV

The deal is part of an agreement to stream Major League Soccer games next year. The post Apple...

Four new Apple Search Ad placement options

The four different placements are available to advertisers in the Search Ads dashboard. The post Four new Apple...

New Apple ad spots are coming by the end of the year

App developers were notified of the new inventory plans and encouraged to purchase ads, ahead of the actual...

Apple Search Ads can now be edited in bulk

If you don’t have the time or capacity to use the Apple Search Ads Campaign Management API, the...

Apple is expanding ads on iPhone and iPad

When Apple stopped third-party app tracking, they weren't doing it to protect users' privacy. They had something bigger...

Apple’s ad business may reach $6b by 2025

Early projections by analysts put the tech giant "in a good place to take advantage of the booming...

News: Apple blokuje reklamy podążające za użytkownikami

Nowa wersja systemu iOS 11 i macOS High Sierra będzie blokowała reklamy podążające za użytkownikami w swojej przeglądarce...

News: Apple blokuje reklamy podążające za użytkownikami

Nowa wersja systemu iOS 11 i macOS High Sierra będzie blokowała reklamy podążające za użytkownikami w swojej przeglądarce...

News: Apple blokuje reklamy podążające za użytkownikami

Nowa wersja systemu iOS 11 i macOS High Sierra będzie blokowała reklamy podążające za użytkownikami w swojej przeglądarce...