English
Google accused of downplaying ad price manipulation
Some advertisers believe Google quietly inflates ad prices by 100% – a stark contrast to the 5% suggested...
Google denies manipulating ad auctions in resurfaced SMX Advanced clip
Google's Jerry Dischler backtracked at the antitrust trial, claiming ad prices are quietly tweaked "frequently". The post Google...
Bing adds controls for webmasters to disallow their content in Bing Chat
This utilizes NOCACHE and NOARCHIVE tag and more features may come in the future. The post Bing adds...
TikTok Search starts showing Google results
A TikTok spokesperson refused to comment on whether it has a paid financial agreement with Google. The post...
How to increase LTV with PPC
Explore the importance of tracking customer lifetime value and how PPC marketers can use it to elevate their...
What is the best generative AI tool for writing PR content?
We compared human-written content with AI-generated posts from ChatGPT, Bard, and Claude 2. Here's what we found. The...
How to optimize your ecommerce ad spend and budget for the best ROI
Ready to optimize your ecommerce ad spend? Learn tips for smarter budget allocation and creative approaches that resonate...
TikTok testing displaying links to Google search results
TikTok is showing links to conduct a search at Google Search. The post TikTok testing displaying links to...
AMA with Google’s Gary Illyes: 15 quick SEO takeaways
Google's Gary Illyes on ranking signals, AI content, voice data in GSC, Core Web Vitals, the importance of...
Microsoft unveils new AI tools as it looks to ‘transform search and advertising’
The tech giant said it was embarking on a new era of generative AI as it introduced its...
Google’s helpful content update did not yet target hosted third-party content
Gary Illyes from Google said this was just a change made to the documentation and was not implemented...
Google is planning to update its Misleading Representation policy
Advertisers found to be in violation of Google's policies face having their accounts suspended. The post Google is...
Google: Expect more simplification of Search results
The removal of SERP features like HowTo and FAQ rich results are a trend SEOs should watch, according...
TikTok launches new tool for improved insight into customer journey
Attribution Analytics is a first-party measurement solution that analyzes how users make purchases, from awareness to action. The...
5 new YouTube features coming soon to help creators
The new tools have been designed to help inspire creators, boost reach and improve the quality of content....
Bing Chat rolling out personalized answers
Today at the Microsoft AI event Bing Chat showed off some new memory search features. The post Bing...
Google Ads for lead generation: A 6-step framework for success
Learn how to optimize for high-quality leads in Google Ads and achieve sustainable growth in your marketing efforts....
Department of Justice removes key Google evidence from its website
The federal antitrust trial is now going to be much harder for the public to follow. The post...
What your enterprise SEO audit may be missing
Build a strong SEO foundation for your enterprise website. Learn how to bridge the gaps in your technical...
Bing explains the new Sitemap Index Coverage report
After quietly rolling out the new sitemap in Webmaster Tools, Bing explains how it works. The post Bing...