Google testing blue visit button for search result snippets

These are really big and visible buttons that may encourage a higher click-through rate from the search results.

Google AI Overviews under fire for giving dangerous and wrong answers

Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors,...

Improving content quality at scale with AI

Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it.

How important are backlinks for SEO in 2024?

Do backlinks remain a crucial factor for SEO? Or has their importance been diminished in 2024? We help...

TikTok debuts AI-powered ad automation tools

The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and...

New for 2024! Compare 16 top SEO platforms

Whether you're looking to revamp your SEO strategy, upgrade your toolkit, or stay ahead of industry shifts, this...

Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs

Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates.

Google Analytics GA4 shows real-time users in the last 5 minutes

Previously, GA4 only showed this metric over the past 30 minutes.

Google AI Overviews, clicks and traffic impact: Unraveling the mystery

What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate...

Driving traffic but not leads? How to win with SEO and CRO

Combining SEO and CRO forms a harmonious union. Explore these helpful tools and tips if you’re struggling to...

Survey: Shoppers open to using AI search to discover products

55% of consumers believe generative AI search engines could make it easier to discover products and services.

Broad vs. deep expertise: How to decide which is right for you

Should you develop broad or deep subject matter expertise? Here are five tips to help you make the...

Bing Search outages since early this morning

Third-party search services that use Bing are also offline, including DuckDuckGo, ChatGPT Search, Copilot and more.

Accessibility matters: Strategies for building inclusive digital experiences by Edna Chavira

Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes...

Advertisers react to ‘underwhelming’ Google Marketing Live 2024

Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live...

Google Ads VP dodges questions on AI Search impact to publishers

Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no...

Google is testing special snippet treatment for Reddit search results

This will very likely lead to even more traffic sent by Google Search to Reddit.

SEO job listings down 37% in Q1 – bad omen or blip?

We're living through a disruptive moment due to AI – and more turbulence is expected in the SEO...

6 ways to use generative AI for your marketing by Digital Marketing Depot

Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.

The myth of manufacturing author E-E-A-T

Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter...