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LinkedIn publishes actionable steps before third-party cookie deprecation

The platform released a new guide outlining five key steps to take right now to maximize performance in...

How to speed up site migrations with AI-powered redirect mapping

Website migrations often involve painstaking redirect mapping, but AI can help. Here's a walkthrough of the process to...

Project management for in-house SEO teams: 6 best practices

Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader...

Google SGE testing and development ongoing and growing

Google's Search Generative Experience presence is growing in industries and new countries. Here's what the latest SGE activity...

Google Ads API version 16 is launching

The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently.

Instagram expands Creator Marketplace to help brands find creators for ads

The feature will be introduced to eight new markets in the coming weeks.

Google Ads’ ‘pushes’ Performance Max with new Call To Action

When setting up a new campaign in Google Ads, you may notice that the PMax card is not...

Google Analytics 4 updates Advertising workspace to simplify reporting

GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for...

Google announces Performance Max updates – including Gemini integration

Advertisers can make use of the new features to enhance the quality of ad creatives and improve the...

Report: Reddit signs AI content licensing deal with Google

Reddit's Google Search visibility has exploded in recent months. Now the companies have struck a content licensing deal....

Location targeting in Google Ads: Balancing automation and control

Learn when to let Google's algorithms determine location targeting vs. setting specific geo-targets based on key considerations.

Pinterest launches cooking series with shoppable experience

Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable...

What should Google rank in Search when all the content sucks?

It's always easy to blame Google when your content doesn't rank. But maybe – just maybe – the...

Instagram pilots background editing tool and in-stream ordering

Backdrop lets creators experiment with backgrounds, while 'Get Orders' is a simple, cost-effective way to boost sales.

Google Ads offering businesses free consultations through Gmail pop-ups

Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.

Integrating SEO into the multichannel customer journey

Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience.

9 of the best custom GPTs for SEO in the GPT store

Explore useful ChatGPT plugins available in the new GPT Store, designed for SEO tasks like content optimization, keyword...

Who won: Measuring the most effective Super Bowl 2024 Ads

Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.

Article complaining about being outranked on Google being outranked by Reddit

Google responds that it wants to do better with ranking smaller sites amongst larger sites, only to see...

Experience a key factor during Google algorithm updates, analysis finds

An analysis of 50 sites finds strong correlations between features found on websites and Google algorithm update winners...