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GA4 now has an enhanced measurement option for Form interactions

A new 'form_start' interaction will measure the first time a user interacts with a form in a session....

5 massive SEO and content shifts you need to master right now

What can today's industry shifts tell us about the future of SEO and content marketing? Here are trends...

The 2023 Digital Marketing Salary Guide is here

The way companies evaluate and set salaries is evolving. Get the digital marketing salary trends business leaders and...

Technical SEO testing: How Googlebot handles iframes

Here are some test scenarios that may lead Google to index the content inside an iFrame, while assigning...

Twitter has created 2 new video features

The two new features put video at the forefront of how users engage with new and interesting content....

Webinar: How to avoid digital pollution and focus on your audience

Rethink the way your teams create, deliver and manage content for customer experience. The post Webinar: How to...

4 new useful LinkedIn Ads features

The new features seem to make ad creation, lead downloads, and finding new audiences much simpler for B2B...

30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts

Twitter has landed in hot water after some brands discovered their ads associated with the content, but are...

Enterprise ecommerce SEO: Why good technology can’t fix a bad process

Enterprise ecommerce SEO should be strategy-oriented. And yet, that's rare to find. Here's how to overcome the industry's...

How to build a disruptive marketing campaign

The way customers view, interact and accept brands is evolving. Here's how businesses can utilize disruptive strategies to...

What is semantic search: A deep dive into entity-based search

Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not...

Webinar: Consumer loyalty trends to watch

Learn what can make or break relationships with your customers. The post Webinar: Consumer loyalty trends to watch...

Meta has just announced 5 new call ad updates

Brands and advertisers who use Meta for lead generation will have new ways to engage with the customers...

10 biggest announcements from Google Search On 22

Here's a recap of the biggest updates from Google Search On 2022 event, including Multisearch, Lens, autocomplete, search...

9 new Google search features and tools for shopping

The announcement was made during the annual Search On event and includes several new ways for users to...

SEO is math

Looking to prove the value of SEO? Put math behind your budget asks by measuring the traffic potential...

How to turn your Google Business Profile into a revenue-generating channel

An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas...

Webinar: The secret to a customer-centric approach with faster ROI

Stop working for data and learn how to make data work for you. The post Webinar: The secret...

Google September 2022 product reviews update rollout complete

This update impacted English-language product reviews and overlapped with Google's September 2022 core update. The post Google September...

5 Google Ads examples with relevant and quality ad copy

Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get...