6 tips to build PPC client relationships

Healthy agency-client relationships contribute to better-performing PPC campaigns. Follow these tips to nurture effective partnerships.

Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

With Microsoft Ads' multi-channel approach, this software company saw 26% of its budget spent on a 0.14% CTR...

Google Ads account suspensions: What advertisers need to know

Seeing the dreaded 'Your account has been suspended' banner in Google Ads? Learn its potential causes and how...

How to get the most out of PPC for your SaaS brand

These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers...