7 tips to create PPC text ads that are trustworthy and clickworthy

Your text ads should build trust, not set off alarm bells. Use these trust signals to make your...

10 questions to ask before you create a Google Ads account

Ensure a smooth Google Ads account launch by addressing key factors like goals, assets, audience data, and more....

Go beyond Google Ads with programmatic advertising

Is your B2B digital advertising program ready for a boost? Explore programmatic advertising and its potential for B2B...

How to use PPC to act on (or respond to) unplanned publicity

A well-placed PPC ad gives you the opportunity to respond directly to good and bad publicity. Here’s what...

How to use Google Ads to get more donations for your nonprofit

Google Ads isn’t just for “for-profit” companies. Here's how nonprofits can use paid Google Ads accounts to help...

3 simple PPC optimizations you may have overlooked

Not every optimization needs to be a weeks-long project. Here are three simple ways to optimize your PPC...

How to optimize your Google Ads’ post-click content

How can you further optimize your Google Ads program once everything is humming along smoothly? Start by looking...