LLM optimization: Can you influence generative AI outputs?

Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges...

Authority management: A new discipline in the era of SGE and E-E-A-T

The recent changes in SEO call for a new set of tasks, skills and roles. Here's a new...

How Google may identify and evaluate authors through E-E-A-T

Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness. The post...

How to improve E-A-T for websites and entities

E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and...

What is semantic search: A deep dive into entity-based search

Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not...

Google’s helpful content update: A critical recap

The widely covered algorithm update finished rolling out, yet the big bang never happened. Here's how SEOs can...

How Google uses NLP to better understand search queries, content

Learn the role that natural language processing plays in making Google search even more semantic and context-based. The...

How to use 12 micro intents for SEO and content journey mapping

Analyzing the SERPs for these micro intents will help you create the right content that a searcher will...

How Google creates knowledge panels

The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy. The...

Entities and E-A-T: The role of entities in authority and trust

Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies....

Google MUM update: What can SEOs expect in the future?

Is MUM Google’s next step toward becoming a purely semantic search engine? Learn what MUM could mean for...

14 ways Google may evaluate E-A-T

Learn about some potential signals Google may be using to gauge whether your content and brand has strong...

14 ways Google may evaluate E-A-T

Learn about some potential signals Google may be using to gauge whether your content and brand has strong...