Here’s why PPC now looks more like paid social and what it means

The lines between PPC and paid social advertising are blurring. Learn how to adapt your approach to an...

Amazon Ads for lead generation: What advertisers need to know

Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options. The post Amazon...

How to harness DSA wins in Performance Max

Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here's what this transition...

What is quality score and how to use it in PPC

Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign...

Call tracking: What it is and how it works

Here's the lowdown on call tracking, its role in marketing attribution, and how it can help brands succeed...

A PPC guide to permission-based audiences

Learn how to build consensual conversations with prospects, acquire consent-based audiences, and improve your paid search performance. The...

How to set up a Google Ads account

Getting started with Google Ads is a bit more complex than it used to be. This guide walks...

4 dos and don’ts of a digital marketing apprenticeship

Structuring a digital marketing apprenticeship? Here's how to ensure you and your apprentice get the most out of...

5 ways to get PPC and SEO working together

SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved...

First-party data: 4 internal checks to make sure you’re ready

Ask yourself these questions to ensure compliance without sacrificing user engagement. Please visit Search Engine Land for the...