Properly preparing for the predictable: Peak seasonality
You know your peak season is coming, but are you actually prepared for it? Here's what you should...
How to use incentives in your PPC ads to drive more sales
Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break...
Learning to trust the lack of transparency from ad platforms
Ad platforms are clear as mud in helping you look under the hood. But at some point, we...
Device-specific PPC: Why it still matters today
Yes, device segmentation is still possible in Google Ads. It plays a significant role in your PPC campaigns...
PPC survival: Handling inflation and being ready for a recession
Inflation happens, and a recession is looming. Here are PPC-based approaches to deal with them both head-on. The...
How a self-audit SEM checklist can protect your work from external audits
If you don’t audit your own work, eventually someone else will – and the impact on your work,...