Location targeting in Google Ads: Balancing automation and control

Learn when to let Google's algorithms determine location targeting vs. setting specific geo-targets based on key considerations.

Client onboarding and offboarding: The PPC agency’s guide

Gaining and losing clients is inevitable in agency work. Follow these tips to make transitions seamless and maintain...

Reassessing the role of links in SEO: What data tells us

Is your SEO strategy too focused on backlinks? Here's what the data reveals about the relationship between links...

What to do when performance tanks in PPC

Is your PPC performing poorly? Learn how to troubleshoot and turn things around with practical strategies and checkpoints....

Using ChatGPT’s Advanced Data Analysis plugin for PPC

Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights...

Google Ads broad match: What the data reveals for PPC marketers

Embrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to reach...

SEO during website development and post-launch: Key considerations

Learn key SEO steps during the website development (or replatform) phase and why optimizing for search needs to...

How better landing page experience and ad relevance can boost your Google Ads performance

These findings show why testing and improving your landing page experience and ad relevance scores matter when running...

Where traditional search and AI chatbots excel: A closer look

Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand....

How Google continuous scroll has impacted organic traffic [Data]

Would continuous scroll on desktop increase the value of organic results on deeper pages? Here's what initial data...

What it takes to be a subject matter expert in search marketing

Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as...

5 Google Ads examples with relevant and quality ad copy

Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get...

Data-driven attribution: How to think about Google’s default attribution model

While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more...

Using search query reports to optimize PPC campaigns

The search query report is one of the most important tools in your PPC arsenal. But knowing how...

How to use Google Ads Competitive Metrics

Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC...

How to interview and hire for entry-level digital marketing positions

Does your agency or brand need to hire employees with little or no digital marketing experience? Try these...

How your ad position and CTR impact conversion rate

Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid...

How your ad position and CTR impact conversion rate

Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid...

Geotargeting optimization: How region impacts your PPC results

Geotargeting is a critical optimization tactic. Learn how analyzing paid search results by regions may unlock greater ROI....