How important are backlinks for SEO in 2024?

Do backlinks remain a crucial factor for SEO? Or has their importance been diminished in 2024? We help...

Structure, consume, learn and retire: Google’s pattern of learning

Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part...

How to make your AI-generated content sound more human

Leverage AI like ChatGPT to generate more human-sounding long-form content. Refine prompts with details to produce engaging articles.

Generate image alt text at scale with AI: A 7-step guide for SEOs

Use image-to-text and text-to-text AI to efficiently generate quality alt text at scale

What is technical SEO?

An overview of technical SEO, how it fits into an overall SEO strategy, plus key activities, tools and...

How to lead, mentor and motivate your SEO team

Elevate your SEO team leadership skills with insights on setting meaningful KPIs, fostering diverse talents, and optimizing your...

Measuring and optimizing for Google Core Web Vitals: A technical SEO guide

Dive into the current set of Core Web Vitals, plus tips and tools to boost your web performance...

How to balance competing forces in SEO

Get a handle on the delicate balance between competing SEO demands and learn tips to avoid potential pitfalls....

What we can learn from past and present Google algorithm updates

Uncover the common threads between Google's past and present updates to understand the actions and content that Google...

How to use ChatGPT to generate product descriptions at scale

Here's how you can scale the content creation process using ChatGPT, especially for ecommerce sites with plenty of...