Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most...

Teaching writers when and how to use generative AI to create helpful content

Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and...

Who won: Measuring the most effective Super Bowl 2024 Ads

Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.

AI-enhanced YouTube marketing: Insights from 3 case studies

These case studies demonstrate what AI can and can't do to make your YouTube video ad campaigns more...

Key takeaways from the UK’s most effective holiday ads in 2023

Explore the magic of the UK's top Christmas ads. From emotional resonance to brand recall, find out what...

8 surprising social video trends

Explore the latest surprising trends in social video, from YouTube's creator explosion to TikTok's optimal video lengths. The...

3 key trends reshaping YouTube marketing today

Here's the lowdown on AI-generated content, community building and multi-language audio in the world's largest video-sharing platform. The...

What is the best generative AI tool for writing PR content?

We compared human-written content with AI-generated posts from ChatGPT, Bard, and Claude 2. Here's what we found. The...

Who cares if Gen Z significantly prefers user-generated content?

Are generational labels becoming obsolete in marketing? Here's why you should reconsider your strategies to reach diverse, modern...

The best AI video generators for creators and marketers

The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content...

Do your SEO and PPC teams need upskilling or reskilling?

Marketers who don’t upskill or reskill in this new era of search will discover their competitors are two...

How to use GA4 to optimize your digital marketing strategy

Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy. The post How to...