How to make your ecommerce content more helpful
Revamp your ecommerce content strategy with actionable tips on making your pages truly helpful through dynamic elements and...
Fashion ecommerce: How to analyze search demand and forecast trends
Here's how a holistic, search data-led approach can help fashion ecommerce brands boost value creation and SEO impact....
How to build an SEO-forward culture in enterprise organizations
Learn ways to navigate the challenges of getting SEO buy-in and managing stakeholders in enterprise settings. The post...
How to optimize content for Google Perspectives
Here's how to incorporate unique viewpoints into your content and create dynamic, trust-inspiring spaces that customers will value....
Study: 31% of international websites contain hreflang errors
Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today. The post...
Understanding and resolving ‘Discovered – currently not indexed’
Learn potential reasons why you're seeing this status in Google Search Console, plus ways to address related crawling...
Ecommerce content: How to demonstrate beneficial purpose and expertise
Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose...
How to use RStudio to create traffic forecasting models
Learn the basics of producing time series forecasts in RStudio from your Google Search Console click data. The...
How seasonality affects the SERPs and what it means for SEO
Assessing how the SERPs will change during these seasonal periods helps inform our SEO strategies to maintain brand...
How to define SERP intent and ‘source type’ for better analysis
Understanding the source types that Google displays in the SERPs helps SEOs know how viable it is to...
How to manage SEO campaigns during economic downturns
Here are ways SEO professionals can keep their campaigns going and show the value of their efforts despite...
How to optimize your ecommerce site for better indexing
Is your ecommerce site underperforming? Learn how optimizing your product pages can help you exceed the quality threshold...
How content consolidation can improve your SEO performance
Does your content align with what Google shows on Page 1? If not, consolidating pages could improve your...
Why 100% indexing isn’t possible, and why that’s OK
While 100% indexing may be possible in terms of 'technical,' it’s likely not going to be possible in...