Meta ad revenue fuels blowout Q3, $11.6 billion in profits
Higher ad revenue and laying off thousands of employees helped Meta's third-quarter revenue increase 23% year on year....
Snap revenue up 5%, promises better ROI for advertisers
The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers. The...
Google search antitrust trial ready to begin: What’s at stake
The case alleges Google used its dominant market share to illegally throttle competition in both search and search...
How to get Universal Analytics-like insights in Google Analytics 4
GA4 requires you to think differently Russ Ketchum, product director of Google Analytics, believes that's a good thing....
15 Google Analytics 4 alternatives: Free and low-cost options
Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want...
Is Google Analytics 4 right for you? What you need to consider
GA4 is a new system to learn. This guide will help you determine whether it is the best...
Meta fined $1.3 billion by EU for privacy violations
Meta has five months to put in place measures to halt future data transfers and six months to...