How to use the new customer acquisition goal in Google Ads

Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup.

3 ways to target your PPC competitors’ audience

Boost your PPC audience targeting with this action-based strategy. Learn how to reach your competitors' customers who are...

Exploring Meridian, Google’s new open-source marketing mix model

Dive into Meridian’s capabilities, limitations and how it compares to Meta's Robyn in the evolving MMM landscape.

WalkerOS: A data collection alternative to gtag.js

Should you replace Google's gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and...

How product scoring can boost your Shopping campaigns

Transform the way you prioritize and promote products. Learn how to implement product scoring systematically in your advertising...

Google Merchant Center: Using product data to boost your retail efforts

Track top products, adjust pricing strategies and enhance your retail ROI using insights from Google Merchant Center.

How to optimize your product feeds with ChatGPT and FeedGen

Maximize your sales potential with AI-driven product feed strategies. Find out how ChatGPT and FeedGen can transform your...

The Hagakure method for Google Ads management

Learn about the Hagakure method, a modern approach to Google Ads management that blends simplicity and automation for...

PPC forecasting with Google Sheets and Vertex AI

Learn how to do PPC forecasts using Google Sheets and Vertex AI that will help you glean actionable...

Margin-based tracking: 3 advanced strategies for Google Shopping profitability

Don't settle for basic revenue metrics. Implement margin-based tracking to uncover high-profit opportunities for your Shopping campaigns. The...