How entity-based strategies can contribute to PPC success

Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience...

Un-silo your PPC campaigns: 4 tactics for more cohesive marketing

Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels.

Setting PPC goals: How to tailor KPIs and metrics for each funnel stage

Struggling to show ROI for your PPC campaigns? Here's how to set KPIs and metrics tied to business...

GA4 path exploration report: 3 ways to uncover website roadblocks

Turn your site’s roadblocks into opportunities for improvement. Unlock user experience insights and boost engagement with Google Analytics...

4 reasons you should try Facebook Dynamic Ads

Facebook's AI-powered Dynamic Ads are a smart, cost-effective option to increase user engagement and ad performance. Here's why....

How to deliver PPC results to executives: Get out of the weeds

Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next...