Top 5 paid search B2B lead gen strategies for 2024

Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI...

6 steps to improve your Google Ads campaigns

Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with...

Why your PPC strategy needs a full-funnel approach

Discover the significance of a full-funnel PPC strategy and streamline your marketing efforts for long-term growth. The post...

Google Ads enhanced conversions and first-party data

Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and...

How to track Performance Max campaigns with Google Apps Script

Learn how to work around PMax's limited reporting and insights using a script to pull data on Google...