Why your PPC strategy needs a full-funnel approach
Discover the significance of a full-funnel PPC strategy and streamline your marketing efforts for long-term growth. The post...
Google Ads enhanced conversions and first-party data
Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and...
How to track Performance Max campaigns with Google Apps Script
Learn how to work around PMax's limited reporting and insights using a script to pull data on Google...