3 creative-driven tips to optimize your PPC performance

Explore three actionable ways to leverage ad creative in your PPC campaigns while retaining data-driven insights for peak...

4 new rules for PPC ad creative

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative...

Airbnb’s search marketing shift: Should advertisers follow suit?

With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing?...

How organizational structure can hurt PPC campaign performance

Are your paid media campaigns stagnating? It's time to look inward. Here are three instances when your organizational...

5 tips for strong media planning during a recession

Are we heading for a recession? Probably? Maybe? But advertisers shouldn't panic. In fact, learn how to use...

How to retain employees during the Great Resignation

How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture...