Lifting the lid on Google’s black box to find growth by Adthena
Proven tactics to uncover the blindspots: Performance Max, CPC inflation and affiliate growth. The post Lifting the lid...
4 simple ways to put an end to unprotected paid search by Adthena
The imperative of brand protection in search marketing. The post 4 simple ways to put an end to...
The secrets behind Performance Max and Google’s Black Box: Decoding the future of digital advertising by Adthena
Exploring innovation, automation and transparency in the next marketing era. The post The secrets behind Performance Max and...
Six ways generative AI can transform your search strategy by Adthena
The death of the 10 blue links: The revolutionary role of generative AI in search. The post Six...
Your comprehensive guide to Performance Max campaigns by Adthena
How to maximize your advertising across Google's networks. The post Your comprehensive guide to Performance Max campaigns appeared...
What ChatGPT means for your search campaigns by Adthena
Why next-generation AI is essential to a competitive search strategy. The post What ChatGPT means for your search...
Five ways to harmonize PPC and SEO to boost ROI by Adthena
You’ll reap digital dividends when your strategies work together. The post Five ways to harmonize PPC and SEO...
3 growth paths in 2023 with Google Ads by Adthena
Overcome uncertainty and stay on top of algorithm updates. The post 3 growth paths in 2023 with Google...
Guard your most valuable asset against pesky competitors by Adthena
Learn to map and monitor all competitive and partner activity around your brand terms. The post Guard your...
How to stop wasting brand search spend – and save it with automation
Identify where you can reduce your marketing costs and increase profitability without hurting revenue. The post How to...
3 ways to dominate with Google Auction Insights and search intelligence
Use these strategies to be one step ahead of your competition. The post 3 ways to dominate with...